GetResponse vs Mailchimp – Which Email Marketing Software to Use?

Benefits of using GetResponse and MailChimp:

Import and host a mailing list (i.e. a database containing email addresses) and catch on it using registration forms in website.

The HTML design electronic newsletters (e-mails that contain graphics, pictures, branding, etc.) can be easily sent to subscribers.

Automate your emails to subscribers through ‘autoresponders’.

Monitor statistics related to email marketing – open rate, click through, forward and more.

AUTORESPONDER

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Autoresponders are basically the electronic broadcasts or the newsletters sent to subscribers at predefined intervals – for example, you can configure them immediately after someone signs up to your mailing list receive a simple welcome message of your business; a week later you could receive a discount code for some of its products; three weeks later they could receive an incentive to follow on Twitter and Facebook.

The idea is that a large part of your email marketing is automated – once you’ve set things right, subscribers automatically receive the key messages of your business without bothering to send newsletters manually (though of course yet you can do this when necessary)

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GetResponse and MailChimp both offer some of the best and wide auto-response functionality. You can trigger automated responses per share (for example, when someone opens or clicks a link to an existing e-mail can be added automatically to a given set of automatic responses) or data (for example, when someone changes their address list).

GetResponse and MailChimp offers a similar set of triggers to choose – subscription to clicks, purchase made, list, opens, visited URL and change all the data can be used to reactivate a cycle of automatic response. GetResponse also have a nice little feature where you can trigger an automatic response based on a subscriber’s birthday too.

In short, both products are very strong when it comes to automatic responses and not much to separate functionality is concerned.

PRICES

If you are looking at pricing alone GetResponse comes to mind – more or less. For example, MailChimp, hosting 2500 subscribers will cost $ 30; 5000 accommodation will cost $ 50 and hosting will cost $ 10,000 75. Comparative costs with GetResponse are $ 25, $ 45 and $ 65, respectively, by GetResponse seems, on the face of it, a cheaper product. (These plans all let you send an unlimited number of emails per month to subscribers and access the full features).

However, MailChimp provides narrower bands GetResponse prices – for example, there are several plans MailChimp between 5000 and 5800 records (5001-5200 paid hosting costs $ 55, 5201-5400 cost $ 60 and so on), while GetResponse only offer a simple plan for 5001-10000 subscriber ($ 65). All this gets a little confusing, but basically means that depending on the size of your list – and as long as the size remains fairly static – you may find yourself able to have a cheaper deal with MailChimp (for example, a list 5001 it will be paid $ 10 cheaper with MailChimp with GetResponse). However, this is only the case for very specific sizes list, from the point of having a mailing list is usually to grow, my first impression is that GetResponse ultimately be the most cost-effective option for most users .

One thing worth keeping in mind is that MailChimp also offer a free plan – you can deliver up to 12,000 emails to 2,000 subscribers per month. This is generous and can be useful for some users but not get to use autoresponders (a crucial feature in my book) and several other important features of this plan.

TEMPLATES

GetResponse and MailChimp both offer a large variety of templates under various categories;. Both systems offer a relatively wide range of templates, which are, of a quality quite similar (good but not exceptional). You can modify most templates fairly easily with both systems (more on this later) which means that if you are broadly happy with a design, you can whip into shape.

INTERFACE

User interfaces that GetResponse and MailChimp offers are very different – MailChimp go for a minimalist approach, with lots of great sources (in large spaces) used to present menus, statistics and data; also they have a lot of functionality in ‘assistant’ or list format “to-do”‘. GetResponse offers a user interface that is based more around traditional pull-down menus. No system is particularly difficult to use – GetResponse seems to have to travel quite so much to get to functions or data (all major sources used by private MailChimp mean a lot of things is’ below the cap ‘, especially in laptops – makes a clean interface, but one where the screen’ real estate ‘is certainly not all that used efficiently). But having said that, it could use a little updating – looks a little tired compared to the elegant minimalism of MailChimp.

EMAIL EDITION DESIGNS

Both GetResponse and MailChimp templates allow you to edit that use a ‘drag and drop’ style editor. These editors are fairly similar, and let you lay out images and text so that suits you without resort to any form of HTML coding, but for my money MailChimp is slightly better when it comes to the actual drag and drop – GetResponse is a bit on the fussy or uncomfortable side: GetResponse is very easy to put items in the wrong place in your email (not a sensational however, and is not a practical ‘undo’ button).

EMAILS MOBILE-friendly with GetResponse and MailChimp

Both GetResponse and MailChimp allow you to create mobile versions of friendship and HTML mail, and a good thing, since the proportion of people checking email on smartphones continues to grow.

Split testing

An important feature of email marketing solutions is a fraction of the test. Basically, this allows you to try a variety of subject headings (and depending on the tool in question, content) in some sample data (for example, 5% of your list) before rolling the version header / email subjects better performance for the list as a whole – where “best performance” usually means the email version that generates most opens or clicks.

It is a clear victory here by GetResponse on MailChimp: with GetResponse, you can test up to 5 different versions of your email, and test a wide range of variables – content, subject line, “From”, the time of day and day week. In comparison, only MailChimp lets you split-test two versions of your e-mail using 2 different variables – subject line and ‘field’. If you are using relatively small lists (below 500 subscribers), this is not a big deal, but anyone with the intention of making mail sent to large lists definitely be better served by the split functionality of evidence offered by GetResponse.

REPORTS

Reporting on both MailChimp and GetResponse is very broad: it can keep track of all the usual things, such as open rates, clicks and unsubscribes, but you can also delve into the additional data – for example, you can find someone in your mailing list and get an overview of what are listed; its location; IP address; and what emails you have previously opened. All information is useful for understanding your audience and future marketing, although Orwellian.

There are two reporting features I especially like MailChimp, GetResponse it would be nice if could incorporate:

MailChimp system ‘Member rating, which basically assigns a score of five to each subscriber on your mailing list based on the number of times you have opened or contracted with your mail sent. This allows you to detect potentially good leads more easily.

his “track of the conversation,” which allows you to manage and store any response to their campaigns within MailChimp. This is very useful, especially if your business is one which normally has regular email contact with potential customers and clients, and almost brings MailChimp in the territory of CRM “(note that this feature is not available in the free plan without though).

GetResponse information system has an excellent feature that is not present in MailChimp though: sends automatic creation of ‘groups’ emailed after a mailout. After sending your mailing, GetResponse will show several segments of the contacts taking specific actions – you’ll see groups of people who opened your email, you did not open your email, click your email but did not meet a goal etc. . – And you can mail them all again very easily. This is very useful to send quick reminders or follow-up deals to relevant contacts.

Landing page CREATION

GetResponse destination page creator – a feature not found in MailChimp.

One of the strong features in GetResponse that is not available in MailChimp is a creator of the landing page. This allows you to use multiple templates and drag and drop editor to create a “landing page” that is optimized for capturing email addresses (because of the nature of the arrangement and the fact that evidence A / B landing pages possible).

TRANSLATION

Auto-translate feature MailChimp could be useful for users wishing to present content in different languages.

Auto-translate feature MailChimp could be useful for users wishing to present content in different languages.

For users wishing provided versions of their e-mail confirmation and appreciation pages in different languages, MailChimp is a better bet GetResponse because it provides this functionality. This is a bit on the uncomfortable side though and is usually based on the language of the web browser that is used to display the content in the local language, rather than send users to a specific URL based on the version of the website you are signing.

Which is better, GetResponse or MailChimp?

Both tools are packed features that meet the needs of most users. In my opinion you these are the reasons I’m going for each other.

REASONS TO GO FOR getResponse

  • You can select Depending on the size of your list, and whether or not it is likely to grow, with GetResponse is often more expensive than MailChimp (especially for larger lists).
  • Its functionality testing division is significantly better than MailChimp
  • Your autoresponder functionality offers a bit more functionality than MailChimp
  • It comes with a creator of the landing page
  • GetResponse is a little more flexible in form design – can create a wider range of types of forms with MailChimp (standard embed, consequential or light) or choose a form of a variety of predesigned templates.
  • The free plan GetResponse (available for 30 days) allows you to test all the functionality (unlike MailChimp, although not permitted to use unlimited autoresponders and other key features).

REASONS TO USE MailChimp

  • It has more GetResponse price bands, which can make it cheaper for some users (especially those whose mailing list size is likely to remain very static)
  • Usually it is better integrated with a wide range of tools and services from third parties
  • Its system of “Member rating is potentially very useful for identifying key leads / customers
  • Their free plan is generous, allowing you to send 12,000 emails a month for up to 2,000 subscribers – but note that the key functionality of automatic answer is not available in this plan
  • Any translation functionality is provided
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